During his talk, Professor Roy described this new form of media as a rebirth of the TV conversation. Television programs were traditionally a siloed experience. But with the advent of social media, we are seeing a re-socialization of TV. TV is driving conversation and behavior, that behavior is effecting how people decide what to watch, buy, eat, etc. This relates to marketers because traditional paid media on television is now carrying over and driving the conversations on social media. An example Roy discussed in his talk was the Sun Drop brand. Last year the soda brand ran a on music themed television networks: Fuse, MTV, BET, etc. Because the ad was themed appropriately for the networks, the video received a lot of social shares among viewers. The social activity that reverberated from the ad was arguably more beneficial than the viewers who actually saw the live ad. This intersection of paid and earner media is the reason social TV will be so powerful in the coming years.
In the US today tens of millions of people are talking publicly about what they watch on TV via real time social media activity. From the consumer perspective, TV has organically become an interactive medium. From a business standpoint, the sudden presence of an at-scale, real time audience feedback loop creates massive new opportunities and challenges for content producers and marketers.
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A top athlete’s beauty is next to impossible to describe directly. Or to evoke. Federer’s forehand is a great liquid whip, his backhand a one-hander that he can drive flat, load with topspin, or slice — the slice with such snap that the ball turns shapes in the air and skids on the grass to maybe ankle height. His serve has world-class pace and a degree of placement and variety no one else comes close to; the service motion is lithe and uneccentric, distinctive (on TV) only in a certain eel-like all-body snap at the moment of impact. His anticipation and court sense are otherworldly, and his footwork is the best in the game — as a child, he was also a soccer prodigy. All this is true, and yet none of it really explains anything or evokes the experience of watching this man play. Of witnessing, firsthand, the beauty and genius of his game. You more have to come at the aesthetic stuff obliquely, to talk around it, or — as Aquinas did with his own ineffable subject — to try to define it in terms of what it is not.
Television is one of the most popular media in most households. It has become an indispensable device in the life of virtually every human being. Through television, people are able to see and know what is happening around them. However, the question that you need to ask is; are there disadvantages of watching TV? This article explores disadvantages of watching TV that need to be noticed.
One of the major disadvantages of watching television is time wastage. Statistics reveal that television owners spend one hour watching TV every day. This does not mean that they gain useful information within that hour. A television owner can spend the whole hour watching TV without gaining useful information.
Watching television for too long can also affect your eyesight. This can affect your performance at the workplace or even hinder you from leading a comfortable life.
Due to television watching, some social bonds are weakened. Some people prefer spending time watching their favorite programs instead of socializing with relatives and friends. Some people also develop bad habits and characters because they relate with the characters they see on TV. This weakens social bonds among individuals.
In children, watching television for two hours or more in a day has been attributed to behavioral problems. Latest studies reveal that students who watch TV for two hours or more are likely to develop behavioral problems related to aggressiveness, attention and sleep. In addition, children who watch too much TV have poor social skills just like adults who prefer watching their favorite programs to socializing.
Some programs are not designed for family viewing. Adult scenes that are frequently screened on television can affect children negatively.
Nadal and Federer now warm each other up for precisely five minutes; the umpire keeps time. There’s a very definite order and etiquette to these pro warm-ups, which is something that television has decided you’re not interested in seeing. Centre Court holds 13,000 and change. Another several thousand have done what people here do willingly every year, which is to pay a stiff general admission at the gate and then gather, with hampers and mosquito spray, to watch the match on an enormous TV screen outside Court 1. Your guess here is probably as good as anyone’s.
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